beep™ card taps in Lawson

Background

In celebration of ten years since the launch of beep™ in 2015 coinciding with obtaining Full System Acceptance (FSA) for the Rail AFCS Public-Private Partnership (PPP) Project, AF Payments Inc. (AFPI), the issuer of beep™ cards, is launching a contest to encourage beep™ cardholders to share their unique stories on how beep™ has affected their lives.

Contest Mechanics:

1. 1. Promo period is from 01 August 2025 to 30 November 2025, with the Grand Finals set on 05 December 2025.
   2. Details on coverage, deadline of submission, judging schedule and announcement of winners are as follows: 
      
   3. The contest is open to the public, provided that participants must: 
      • own and regularly use a beep™ Stored Value card of any type, including standard (anonymous cards), Concessionary Cards, limited edition or collectible cards, company-issued or co-branded cards; 
      • be willing to share their beep™-inspired stores to the general public, including but not limited to posting in AFPI’s website and social media channels; and
      • allow AFPI to use the submitted story or entry for its marketing, promotional and/or other purpose(s) that it may deem appropriate.

   4. For electronic contest registration, customer must fill-up the online registration form in beep™ website: https://www.beep.com.ph/mybeepstory/ and follow the uploading instructions and guidelines indicated therein together with their full name, address, contact number, e-mail address and birth date (for notification and verification purposes). Contestants will receive an acknowledgement e-mail upon successful uploading of their respective entries.
      
      
   5. Criteria for Judging is as follows:
      Content Relevance : 50%
      Creative Execution : 50%
      

      1) Content Relevance – each entry will be evaluated whether it has adequately and appropriately responded to the question, “How has beep™ affected your life?” by narrating or visually depicting an actual experience involving the use of the beep™ card, including but not limited to the use of the beep™ card for commuting and/or other purposes and the tangible and/or intangible benefits derived from such an experience. 

      2) Creative Execution – depending on the nature of the submission, each entry will be evaluated on the judicious use of creative modes of expression, including but not limited to: written text or narrative, visual/graphic design tools, or video footage (raw or otherwise edited for visual aesthetics), and/or other creative flourishes and ultimately the overall impact and appeal of the submitted entry.   

   6. The panel of judges consist of the following AF Payments Inc. Senior executives and Managers:
      – Ms. Chona Christine Basilio – Chief Finance Office, AFPI
      – Ms. Abigail Rosal – Group Head for Human Resources
      – Mr. Eduardo Niala, Jr. – Head of Rail Concession and Special Projects
      – Mr. Jojo Carpio – President and CEO*
      *For the selection of the Grand Finals winner only
      
      
   7. Any participant can send as many entries as they can for as long as each story has a unique narrative. Contestants can send as many entries or stories as they can for the duration of the contest, provided that each submitted story or entry is unique from the other submissions. Winning entries from previous months can no longer be re-submitted.
      
      
   8. The winning entry of the month will be announced on the first week of the succeeding month and will automatically be eligible for the Grand Finals. The winner in the Grand Finals will be selected and announced on 05 December 2025. The selection and announcement of winners will be made in the presence of a DTI representative at AFPI’s headquarters at 4/F MSE Building, Makati City in the afternoon within the first week of the succeeding month (for the monthly winners) and on or by the afternoon of 05 December 2025 (for the Grand Finals winner).

   9. The winning entry for each month will receive a tax-free cash prize of Five Thousand Pesos (PHP 5,000.00) and a limited-edition beep™ card. (Note: Non-cash prizes cannot be converted into their cash equivalent but transferable.)
      
      
   10. The winner of the Grand Finals will receive a tax-free cash prize of Ten Thousand Pesos (PHP 10,000.00), a limited-edition beep™ card and a gift bag. (Note: Non-cash prizes cannot be converted into their cash equivalent but transferable.)
       
       
   11. Winners will be notified by AFPI via registered mail, e-mail and SMS. Prizes are tax-free, i.e., any applicable taxes will be borne by AFPI.
       
       
   12. Prizes should be claimed within 60 days from receipt of registered notice or prize will be forfeited in favor of AFPI with prior approval of DTI.
       
       
   13. Prizes can be claimed at AFPI headquarters at 4/F MSE Building, Ayala Avenue, Makati City between 9:00 a.m. to 5:00 p.m. When claiming, a valid government-issued ID must be presented by the winner.
       
       
   14. If the winner prefers to send a representative to claim his/her prize, a duly signed authorization letter and a copy of the IDs of the winner and representative must be presented to AFPI.
       
       
   15. Winners’ names will be posted in beep™ Facebook page and beep™ website.
       
       
   16. All employees of AFPI, including their immediate family or relatives up to the second degree of consanguinity or affinity are disqualified from participating in this contest.
       
       
   17. Contestants can submit either a Video Material or Story Narrative, Static Artwork, Poster or Publicity Material, conforming to the following guidelines and specifications:               
                    
                        17. 1 Story Narrative or Visual Artwork / Poster or Publicity Material 
       • • No page limit or word count. 
         • File size must not exceed a total of 10MB.
         • Each entry must be in any of the following acceptable, final formats: .jpeg, .pdf, or .png
         •  Simple text-based narrative (with no visual elements) will be accepted provided they are submitted in any of the following formats cited in 5.1.c.
           
           17. 2 Video Material
         • Total run time for each video entry should not exceed thirty (30) seconds
         • Due to storage constraints, maximum file size for each video entry should not exceed 300MB
           
           
   18. At their discretion and/or preference, contestants can incorporate any photo, audio/video material, logos, graphic elements and/or other material to enhance their submissions provided that such images, photos, etc. do not violate any provisions of the Intellectual Property Code of the Philippines (otherwise known as Republic Act 8293) nor infringe upon any other person or entity’s copyright, trademark, or other intellectual property rights (“IP Laws”). AFPI shall not be held liable for any such violations and/or infringements of the IP Laws, and the contestant shall solely be liable therefor.

   19. Contestants may use the beep™ logo in the submissions for such purpose only, and such use must be according to the beep™ brand guidelines, as published in the beep™ website: https://www.beep.com.ph/beep-logo-and-guidelines/
       
       
   20. By submitting their entries containing personal and other information, contestants agree that such personal information will be processed in compliance with the relevant and applicable provisions of the Data Privacy Act of 2012 (otherwise known as Republic Act 10173). Contestants also consent to the sharing of their personal information (limited to their name and age) to the general public, including posting in AFPI’s website and social media channels for AFPI’s marketing and promotional activities.

   21. Entries / Stories must be in response to the question, “HOW HAS BEEP™ AFFECTED YOUR LIFE?” (PAANO NAAPEKTUHAN NG BEEP™ ANG BUHAY MO?)

   22. Entries can be in English, Filipino, “Taglish”, or any Philippine language or dialect (provided there is an equivalent English, Filipino or Taglish translation of the narrative, publicity material or artwork entries or subtitles for video entries). AFPI reserves the right to edit, amend or alter, in whole or in part, the submitted entries for brevity and conciseness and for promotional and/or other purposes it may deem appropriate.

   23. Entries must be based on true-to-life experience(s) (as attested by the entry sender) and must not be a work of fiction or a product of one’s imagination. However, names of personalities or characters involved may be changed, in the interest of privacy and confidentiality.  By submitting an entry or entries, each contestant warrants that the entry or entries is/are his/her original work and has not been published in any publication within or outside the Philippines. Failure to comply, including the use of Artificial Intelligence (AI) tools to draft an entry, will merit disqualification and/or revocation of any prize given at the sole discretion of AFPI.

   24. By submitting an entry or entries, the contestant(s) agree to assign the exclusive copyright over such entry or entries to AFPI. Winning entries may be published in AFPI’s website and social media channels as well as other publications of AFPI at the sole discretion of AFPI.
       
       

        Per DTI Fair Trade Permit No. FTEB-XXX Series of 2025.