The role of the Marketing Specialist is responsible in assisting the ongoing marketing campaigns through coordination with the different departments internally and other stakeholders externally. He/She spearheads marketing campaigns, solicits customer feedback and satisfaction, secures organized marketing database, and submits reports on an agreed schedule. He/She works on projects and events to supervise, oversee and provide timely updates to the Marketing Manager.
- Collaborates with the marketing officer, Head of Marketing & Loyalty, other teams, departments, and partners in the execution of marketing tasks and strategies.
- Identifies opportunities and executes plans in social media to improve AFPI’s digital presence and foot traffic across platforms.
- Assists to execute effective brand awareness initiatives on assigned areas to strengthen the brand positioning and leadership.
- Ensures presentability of all deployed collaterals, updated, and aligned with corporate marketing direction.
- Maintains regular engagement and monitoring with assigned partners to help grow business and transaction volume.
- Assists in the execution of events and activities, and conducts post-mortem evaluation.
- Implements lead generation activities and meets the target number as per KPI.
- Leads projects and activities as assigned by the Marketing Head.
- Ensures an organized inventory of marketing collaterals, files, artworks, presentations, online folders, certificates, database and contracts for future
- Works with the Marketing Officer on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score)- Customer Satisfaction Metrics to track year on year and provide monthly, mid-year and annual report to the Business Leadership Team
Functional Competencies
- Has project management fundamental and people management skills
- Has strong coordination skills
- Effective written and verbal communication skills
- High attention to details
- Outstanding organizational and time management skills
- Strong business acumen
- Process improvement
- Ability to work effectively within a team and independently.
- Experience using computers for a variety of tasks.
- High proficiency in the use of technology, competency in Microsoft applications including Word, Excel, and Outlook.
- Good organization skills
Education and Work Background
- Bachelor’s degree in marketing, business or related field
- Has administration or sales and marketing assistant experience
- Has related job and internship experience
- Has digital marketing experience
Job Type: Full Time
Job Location: Ayala Triangle Ayala Avenue Makati City
